Strategy-based design

We want to see you be successful, and we're here to help you along the way.

We develop visual storytelling toolkits for growth-minded businesses, focusing in strategy-based, intentional design tailored to your specific target audience.

If any of these sound like you, you need a new Brand Strategy:
• You struggle to make sales, but don’t know why.
• You feel overwhelmed trying to navigate social media.
• You have trouble coming up with new content.
• You don’t get referrals from your existing customers.
• Your target market is too narrow (missing out on potential sales)...
• …Or your target market is too broad (marketing to everybody and getting lost in the crowd).
• Your marketing looks just like everyone else’s.
• You’re not reaching your goals.

Brand Strategy takes a deep dive into what your brand says—and should say—about you and your services. We’ll discuss your business’s pain points and find real-world solutions you can implement immediately and throughout the life of your brand. 

Already love aspects of your current branding? No worries! Instead of reinventing the wheel, we can adapt and refine current brand elements too.

Brand Strategy

Learn More


Customer Service Pupresentative

Meet the Team

Let's work together

Brand Strategy

The toolkit for your business: Audience, Competition Analysis, Brand Personality, & Creative Solutions. 

Design & Imagery

Nail your visual presence with layout design and imagery that tells your story and connects with your audience. 

Website Design & development

Establish your online presence with our tried-and-true seven-step process, and start getting the clients you want, today.

Explore our services

“We did not understand how creating or maintaining a website worked but every time we called Jenny would make any changes we needed.

She went above and beyond with our logo and the website design. If you're looking for someone to create an amazing website, Jenny will help you with your needs.”

“Jenny is wonderful to work with!”

KIND WORDS from past clients

— Ana, Clarity Ponds


MEET JENNY, Founder of Specs

Falling in love with the process of learning about a business and telling a story through visual communications, Jenny attended Greenville University to receive a Bachelors Degree in Digital Media with an emphasis in Graphic Design. She began creating websites using WordPress at this time, and has been doing so ever since!

Jenny loves telling stories and learning about the businesses behind those stories to tell it in the best way possible. After gaining experience in a lot of different mediums, she decided to utilize a lot of different methods of visual storytelling and uses a custom approach to each project.

She's also a firm believer that there's nothing a good cup of coffee and a snuggle session with her pups can't cure!

Read the whole story

Explore our services

Let's work together